Societal injunctions, professional demands, hegemony of the image: men are beauty victims like the others and want to look younger too.
A report from the American Society of Plastic Surgeons (ASPS) reveals that last year more than 1.3 million cosmetic procedures were performed on men, an increase of 29% since the 2000s.
This new trend is referred to in the United States as "Daddy-Do-Over". This involves doing both body contouring, surgical and non-surgical face operations at one time.
The "coup de vieux" happens between the ages of 30 and 40 and is often correlated with parenthood and raising children.
"Obviously, men do not experience the same physical changes as women during and after pregnancy, but their lifestyle changes, which can affect their appearance," says Dr. Alan Matarasso, president of the American Society of Plastic Surgeons. "Diet and exercise fluctuate and they do not sleep enough.
According to Dr. Matarasso, more and more men are also doing plastic surgery for professional help. "Men are more comfortable than before with the idea of having surgery," he says.
"I now feel comfortable with colleagues aged 25 - 30," says Dennis, Creative Director in New York. "I've always had fat around my neck and chin, and my droopy eyelids made me look more tired than I really was. I gained unexpected confidence because of the small aesthetic changes I made. "
Top 5 in cosmetic surgery
Rhinoplasty was the most popular cosmetic surgery procedure (52,660 interventions). Eyelid surgery (31,494 interventions) comes in second place, followed by liposuction (29,528 interventions). Up 22% since the 2000s, gynecomastia rose to fourth place (24,753 interventions), followed by hair transplantation (16,840 interventions).
Top 5 in aesthetic medicine
These are the least invasive acclaimed techniques of aesthetic medicine. Botox injections ranked first (452,812 procedures) followed by laser hair removal (184,668 procedures), micro- dermabrasion (136,885 procedures), chemical peels (102,683 procedures) and injections of hyaluronic acid and other fillers (100,702 interventions).
And in France?
In France, the male patient population of doctors and cosmetic surgeons has increased by 30% in fifteen years. "I really see two generations: the 40-50 year olds, who complain about looking tired, and the 60-75 year olds, who feel in great shape and want that to be seen either because they have a second family with a wife and young children, or because they continue to work and want to maintain their appearance. All require a natural and discreet result, "says Dr. Patrick Bui.
"Men are very sensitive to competition and their image on social media," says Dr. Calmon. Many come after comparing themselves to their friends or are pushed by their companions, who no longer want to be the only ones to make an effort. "
The five most popular cosmetic procedures are eyelid surgery, gynecomastia correction, rhinoplasty, liposuction and hair transplantation.
"Those who ask for beautification work - fuller lips, more square jaws - remain a minority," says Dr. Calmon. 80% come for their hair, to erase their tired look or to erase their love handles ". They are struggling to take the plunge, but once the appointment is made, they are very accommodating and trust the professionals.