According to a survey by OpinionWay for Bic Shave Club, the club of the famous French brand of razors, a majority of men between 25 and 34 have a beard. Why and how did this fashion prevail among young adults?
Being or not being bearded is mostly a story of fashion and generation.
The numbers speak for themselves.
- 92% of 25- to 34-year-olds wear a beard.
- 53% of over 35s prefer a clean-shaven face.
- 60% of over 50s prefer a glabrous face.
"Wearing a beard has become a new rite of passage into adulthood," says ChrisTan Bromberger, an ethnologist who teaches at the University of Aix-Marseille, who has been described as an anthropologist of the beard since the publication of his book "Le sens hair ".
Traditionally, the beard was the symbol of maturity, or even old age with the image of the old man with a long white beard.
In the second half of the 19th century, the beard was a social marker. Doctors, teachers, artists, politicians, everyone had a beard or at least a moustache. At the time, only the servants were required to be well shaved.
In the 70s many young people wore an anarchic beard and long hair but cut them as soon as they began to work.
Today, the beard is the symbol of youth, with a performer side, the beard being that of a young adult who enters the active life mode "start-upeur. "
Today's bearded man is chic and impeccable
The French especially favour the three-day beard adopted by 18% of men surveyed, followed by short beard well trimmed with 7% of followers. Two styles perceived as trends, clean and stylish, as opposed to the full beard that is considered old fashioned.
Bic's study emphasizes that the beard has become a true modality of the expression of their personality. A vast majority (83%) do not intend to change their facial hair. Men often retain the look adopted by their generation as they enter adulthood until the end of their lives.
Beard remains a sign of masculinity for men
The historian Jacques Gélis in the collective work "Histoire du Poil" writes: "A cliché comes back often. The hair is the sign of a physical vigour out of the ordinary. From the Hebrews to the Greeks and from the Greeks to the Moderns, the idea that there is a strong link between hair and physical strength has been passed down to us. "
Anne Friederike Müller-Delouis, a lecturer in social anthropology at the University of Orleans, shares a similar point of view: "The popular imagination, assimilating the hair system to the fur, sees in it a sign of animality and sexual aggression. Men cultivate it while women conceal it. "
... but not for women
The OpinionWay study shows that 41% of women prefer shaved skin and 14% say they feel a bearded face is negligent.
"Women do not have the same relationship," says Christian Bromberger. "The hair still has a bad reputation, seen as related to odours, in our contemporary hygienist era. "